Saturday, July 12, 2008

another K.T. presentation...Ramen bath

Now, it's no secret that some of the best and brightest skinnovations come from Japan, where they take beauty very seriously (as both an art form and a technologically-driven industry). But at a certain spa theme park, they're going back to their roots with old-school ingredients intended to mimic the fountain of youth via your favorite 50-cent snack ramen noodles.

Says Advertising Age:
A spa theme park located in Hakone, Japan, called Hakone Kowakien Yunessun, offers "amusement" baths, including a wine bath, a green-tea bath, a coffee bath, a sake bath and even a ramen-noodle bath. For the last, developed by famous Japanese ramen shop Nantsuttei, bathing suit-clad customers are a key ingredient in the broth. The bath is shaped and decorated like a real ramen bowl, with chopsticks and noodle decorations hanging over the hot tub. The pepper-flavored water contains collagen and garlic extracts, believed to improve skin. A man dressed as a chef dispenses noodle-shaped bath additives to everyone packed into the hot tub. He also dispenses soy sauce. Real wine, coffee and other drinks are poured into different baths in a similar fashion.

No comments: